How Perception RSS Geo-Fencing Improves Loss Prevention
The Geo-Fencing module for Perception allows you to electronically create an invisible “geographical fence” around a section of your store.
Geo-Fencing sensors are ceiling-mounted and set to detect motion within a certain distance radius that can be selectively targeted at physical locations within the retail store.
This may include rooms or sections of aisles, depending on the retailer’s requirements.
How Geo-Fencing Works
When a customer enters an area protected by Geo-Fencing, his motion triggers an unseen sensor and activates an overhead “customer service” announcement. For example, you could build a Geo-Fence around the Liquor Department for use in a store that is open 24 hours a day.
If a customer walks into the Liquor Department between 11:00 p.m. and 2:00 a.m., this could trigger an announcement saying, “There is a customer in the Liquor Department.” Between 2:00 a.m. and 6:00 a.m., the announcement could be changed to say, “Due to California state law, we cannot sell beer, wine or spirits between 2:00 a.m. and 6:00 a.m.”
These announcements achieve several goals:
- It lets a thief know that all employees are aware that they are in the Liquor Department. This discourages theft because the potential thief knows he/she is being monitored.
- It alerts the night crew that someone is in the Liquor Department, which might warrant someone to go to the department and monitor activity there.
- It lets the honest shopper know when the sale of alcohol is prohibited due to local state law. If the announcement is made during off-sale times, it begs the question of why is someone in the Liquor Department when they cannot purchase alcohol at that time of night.