Geo-Fencing System2017-08-22T09:00:01+00:00

How Perception RSS Geo-Fencing Improves Loss Prevention


The Geo-Fencing module for Perception allows you to electronically create an invisible “geographical fence” around a section of your store.

Geo-Fencing sensors are ceiling-mounted and set to detect motion within a certain distance radius that can be selectively targeted at physical locations within the retail store.

This may include rooms or sections of aisles, depending on the retailer’s requirements.

How Geo-Fencing Works

When a customer enters an area protected by Geo-Fencing, his motion triggers an unseen sensor and activates an overhead “customer service” announcement. For example, you could build a Geo-Fence around the Liquor Department for use in a store that is open 24 hours a day.


If a customer walks into the Liquor Department between 11:00 p.m. and 2:00 a.m., this could trigger an announcement saying, “There is a customer in the Liquor Department.” Between 2:00 a.m. and 6:00 a.m., the announcement could be changed to say, “Due to California state law, we cannot sell beer, wine or spirits between 2:00 a.m. and 6:00 a.m.”

These announcements achieve several goals:

  1. It lets a thief know that all employees are aware that they are in the Liquor Department. This discourages theft because the potential thief knows he/she is being monitored.
  1. It alerts the night crew that someone is in the Liquor Department, which might warrant someone to go to the department and monitor activity there.
  1. It lets the honest shopper know when the sale of alcohol is prohibited due to local state law. If the announcement is made during off-sale times, it begs the question of why is someone in the Liquor Department when they cannot purchase alcohol at that time of night.

Read about overhead announcements